Business GuideMay 20, 2026•6 min read
How much does a CRM cost? A 2026 pricing guide
A deep look at the true cost of CRM — from off-the-shelf SaaS to custom builds — with price ranges in Thailand.
The question we hear most is: 'How much does a CRM cost?' The answer depends on whether you use off-the-shelf SaaS or build a custom system. This article breaks down the real costs.
Off-the-shelf SaaS CRM
Subscription CRMs typically charge per user per month, starting around ฿500–2,500 per seat. They suit small teams that need to start fast, but costs grow with users and customization to your specific process is limited.
Custom-built CRM
A custom CRM has a higher upfront cost — typically ฿150,000–800,000 in Thailand depending on complexity — but you own it outright, pay no per-user monthly fees, and it fits your business 100%.
What drives the price
- Number and complexity of features
- Integrations with LINE, accounting, ERP, etc.
- Number of users and data volume
- Security needs and long-term maintenance